There are many different metrics and abbreviations floating around in today's startup world. The more important it is to understand which specific metrics are relevant for your startup to keep track of. On top of that, industry benchmarks act as a helpful guideline to understand the actual metrics' impact.

SaaS Startups

Overview of key metrics for SaaS companies, divided into 4. categories.

Framework to evaluate SaaS companies

<aside> 📊 David Skok - Published a detailed framework on how to assess and measure SaaS metrics in a template. You can find it under the following link. Christoph Janz - Under the following link you can find a simple dashboard you can use to track your most important SaaS metrics on a monthly basis

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Marketplace Startups

Overview of relevant metrics for companies that operate as a marketplace.